Zephyr has years of experience in creative technical gadgets. And what even is the company? The website is called 'Mindshunter', and the mouse is apparently called 'Zephyr', but at the bottom of the page they make it sound like Zephyr is the name of the company. If you sign up on Mindshunter's website, you can get the Zephyr with a 50% discount, so the mouse will end up only costing you $79.So they're expecting to sell the thing for a $160 MSRP, more than just about any other high-end gaming mouse on the market, just because it has a little fan inside? I have some doubts that this thing will ever be selling for more than the $80 'super early bird' pricing, and even that seems excessive considering it's coming from a company I've never heard of.

: P Okay, it's a tiny fan, and they describe it as being 'silent', but is that 'silent' compared to a vacuum cleaner, or the normal kind of silent? Also, I kind of wonder if a high-speed fan, however small, could potentially produce unwanted gyroscopic effects on a lightweight mouse.

As far as the marketing material goes, there appears to be settings for 4,000 RPM, 7,000 RPM and 10,000 RPM.When the loudest component in your system is your mouse.

Zephyr fan mouse